International Association for the Study of German Politics
https://create.taylorandfrancis.com/wp-content/uploads/2020/08/homepage-iasgp-scaled.jpgWhat Existed
Originally, IASGP had a small website which was designed with web 1.0 standards in mind.
The website content was static, was difficult to update and the design was
outdated.
New visitors were under the impression that the website was stagnant and so did not always return.
Ultimately the website needed upgrading.
New Objectives
- Create a credible look and feel which supports the brand
- Build a platform which fosters promotional activities
- Implement clearer CTAs to drive visitors to membership focused information
- Encourage to attendance at events
- Provide a resource for an international audience
- Connected to an analytics platform
- User experience optimised for desktop and mobile devices
Our Solutions
We elevated IASGPs branding, including the website look at feel and logo to modern web design standards.
We created a special ‘What’s Happening?’ page to increase the visibility of promotional activities to visitors.
The website is now architected so that relevant call to actions (CTAs) appear under different page sections. The CTAs are designed to eventually lead visitors to membership information.
An up-to-date resources section is now provided.
The website is now ‘fully-responsive’, adapting interactivity for desktop and mobile on demand.
Results
In June 2019 the IASGP website went live.
IASGP were impressed overall, especially with the new look and feel, simplicity and performance of the new website.
IASGP now manage the website, and since the launch, we have had hardly any support requests.
Homepage Concept A
Homepage Concept B
